about the project

The annual Mayoral Luncheon brings together Philadelphia's business community to hear the Mayor outline new economic development initiatives and priorities for the city. As lead designer, I developed the event identity around the architecture of Philadelphia City Hall, using its iconic entrance as a welcoming symbol of the city. I also produced the complete suite of pre-event marketing materials and day-of event collateral.

credits

Event Photography: Left Eye Studios

tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Adobe After Effects